This is a post by the good folks at Social Orbit, an excellent new social media application. Which, by the way, has been giving away signed copies of my book ‘Life in Emergistan.’ I encourage you to check it out and sign up. There’s a banner add over to the side that will take you directly to their site to learn more.
Medicine is changing. A lot of the comradery and connection with our physician peers has been eroded because physicians are all so busy worrying about CPOE, EMR, TJC, metrics, billing, pop-up alerts, patient satisfaction surveys…the list goes on and on. Orbit was founded to create a community where doctors can connect with each other and reconnect with what they love about medicine. Greg Hadden, MD FACEP (co-founder of Orbit) notes, “There is an overwhelming feeling in medicine that the physician is turning in to just another cog in the medical machine. The providers are the heart of medicine and the center of healthcare delivery. While every other company and organization is focused on trying to make medicine more efficient, they are forgetting the individuals in healthcare that actually make it all work.” Orbit wants to focus there.
Orbit is a unique product unlike anything else out there. By putting together a resource that has things that doctors value and by creating a fun environment of collaboration, Orbit hopes to provide something that doctors want to contribute to and engage in. The ultimate goal is to see all physicians sharing, collaborating, and supporting each other. The app also wants to be a one-stop-shop for doctors. Orbit can keep them up-to-date with breaking medical news, help them plan their CME travel, help explore job opportunities, do HIPAA compliant chat, and learn…all while winning some really awesome prizes that focus on helping them recharge their emotional batteries.
The future of Orbit is bright and the developers have a lot of grand plans for the app! “In order to get there, we need doctors to give us a shot.” More Orbiters means a bigger community, more collaboration, more sponsorship, bigger prizes, more frequent prizes, etc. There is incredible potential with this and the developers have a lot of fun stuff they are constantly working on adding and integrating. In addition, Orbit has big plans for expansion into other specialties in 2017 with the ultimate goal of developing additional platforms for APPs, RNs, EMS, and international healthcare providers. However, it’s important to the developers that the rollout is measured and strategic. Says Hadden; “We need to be confident that when we get to that stage we are still able to serve our members by protecting the integrity and privacy of the group. US-based physicians are the only group that our app currently is able to verify and validate. We want to ensure that we are not letting in attorneys, MBA/MHA hospital administrators, recruiters, etc. Also, I think there are a lot of physicians that want to connect in a physician-only platform. As we build out the app, our users will be able to customize the content they see and with whom they interact. As an example, as we progress to include APPs, if a doctor wanted to participate in a physician/APP community then they would be able to do so. On the flip side, if an APP only wanted to connect with other APPs, then they could customize their account to exclude physicians as well.”
ACEP16 marked Orbit’s emergence out of beta testing and its introduction to a larger audience. The Orbit booth at ACEP16 was packed the majority of the time with most of those people coming up to find out what the tagline, “Seriously Fun Medicine”, was all about. Hadden explains, “In Orbit, medicine is a serious business…but it can also be fun!
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